What is Alexa?
Amazon Alexa is a virtual assistant developed by Amazon in the same vein as Siri and Cortana, but who or What is Alexa? Alexa is always listening, and as another newly developed and emerging Answer Engine Alexa is designed to compete with Google Now, Siri and Cortana.
Alexa can be asked questions and like the other Answer Engines in existence, it will do its best to find the answer you are looking for but it is primarily intended for shopping with Amazon and integration with Amazon's Echo.
Alexa can make simple to-do-lists, answer questions, interact with you and play music, set alarms, stream podcasts, etc. As a home automation system, Alexa is also capable of controlling several smart devices however Alexa is still primarily an Amazon integration software.
Alexa is an Answer Engine and much like Siri, Cortana or Google Assistant questions are asked and answers are delivered. Through the correct use of Voice Engine Optimisation and Answer Engine Optimisation you can tailor your product descriptions and website copy to be more accessible to these systems. As such you increase the likelihood that your service or product are delivered as the first answer of choice when a question is asked, putting you ahead of the competition.
If a potential customer asks the question of Alexa 'Where can I get white trainers?' and Alexa responds with 'Ok, you can find Nike's trainers in white on this page...' then Nike have the advantage, making AEO/VEO extremely valuable to bring in more custom.
For more information about Amazon Alexa, you can read about it from Amazon themselves here, or alternatively, find out what the benefits of Voice Engine Optimisation are for your business here.